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SCWJ1081 Marketing for Hospitality

Short Course

This course provides a foundational understanding of marketing principles tailored for the hospitality industry, covering market research, segmentation, branding, pricing, and promotion as they apply to hotels, restaurants, tourism, and event management. Through case studies, interactive lectures, and hands-on projects, students will develop effective marketing strategies that drive customer engagement and revenue growth. By the end, students will understand how customer experience, digital innovation, and sustainability are reshaping marketing and service delivery in today's competitive hospitality landscape.

Duration

September 5 - October 24, 2026 (Sat. 9:00am - 1:00pm)

Cost

50,000.00

Delivery Mode

Online